You'll notice that there is a 0 that I did not circle. There are a couple of pages that are fairly week, but overall, this keyword is pretty strong in the page links. The first negative thing that I notice about this keyword is that the page links are fairly strong. I like to see at least 3 under 20, but it is still encouraging so let's move on.ģ. We can see that we have a number of keyword competitiveness values under 30, and 2 under 20. That is very encouraging and prompts us to continue our analysis.Ģ.
We can see that a number of the top ranking pages are not targeting the exact keyword - "best pocket knife". You can see each of these in the graphic below.ġ. Ideally, I like to see at least 3 results with 0 juice links if I am going to rank easily for the keyword. These are links from authority sites and they carry a huge amount of weight with google. The fewer the better as this has a big impact on SEO. These are links coming to the page from all sources. The next factor we will look at is page links. Realistically, keyword competitiveness must be under 40 and I like to see at least 3 results under 20. If the targeted keyword is not an exact match, then that is a weakness that we can exploit. The targeted keyword is highlighted in Long Tail Pro. The first factor that we are going to look for is an exact match for the targeted keyword in the title of the page.Let's do some further analysis on the keyword, "best pocket knife". We can also look at page authority, domain authority, Moz rank and site age, but our main focus will be on the SEO points above. Obviously there is much more to SEO than these factors, but in depth SEO is well beyond the scope of this Long Tail Pro tutorial. We are going to analyze our competitors SEO to see if we can move up past them by utilizing better SEO than they are using. Before we analyze this keyword further, let's talk a little bit about Search Engine Optimization, or SEO.
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